3DEO
Part Breaker:
Dare to Destroy Challenge
June 2021
A full-fledged promotional campaign for 3DEO’s sample parts.
We asked clients and partnering companies to break our parts as creatively as possible for a chance to win $2,500 in cash.
Assets included landing pages, flyers, digital ads, Zoom backgrounds, a T-shirt, video submissions, emails, and of course, a big reveal of the winner.
The Dare
They aren’t typical 3D printed parts. They’re tough. We wanted to prove it.
Current clients and prospective customers alike were invited to submit a video of themselves breaking the parts.
A custom logo I designed for the campaign.
Clean, simple, and technical — with a little bit of grit.
Marketing
T-shirts
All participants who submitted a video were given a t-shirt with the Part Breaker logo.
Backgrounds
I also created Zoom backgrounds for the sales team and other employees to use during virtual calls.
Digital + Print
In addition to print collateral, I made display ads and a landing page for people to submit their videos.
Using The Force
To promote the campaign, I also filmed a few slo-mo videos in May (on Star Wars Day of course) to include in a social and email marketing push.
Fun stuff.
The Reveal
After receiving some very cool submissions, it was time to announce the winner. Who was the most creative in breaking the parts?
I compiled clips from all of the videos and cut them together in a quick highlight reel.